{"id":4051,"date":"2012-09-07T23:42:33","date_gmt":"2012-09-07T22:42:33","guid":{"rendered":"http:\/\/blog.traveleurope.com\/en\/?p=4051"},"modified":"2013-09-29T00:20:13","modified_gmt":"2013-09-28T23:20:13","slug":"top-ten-travel-brochure-cliches","status":"publish","type":"post","link":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/","title":{"rendered":"Top Ten Travel Brochure Clich\u00e9s"},"content":{"rendered":"

Travel brochures are meant to be descriptive guides that tell you everything you need to know about a destination. A travel brochure should paint a picture of an area or hotel using meaningful, specific language, backed up by concrete examples and beautiful images. Unfortunately, all too often this isn\u2019t the case, travel brochures are more often than not full of meaningless, waffling copy that doesn\u2019t really communicate anything and only serves to waste time.<\/p>\n

In fact, when travel companies say one thing, they often mean something totally different, such is the language of sales. Here are ten of the most common travel brochure clich\u00e9s, and what they really mean.<\/p>\n

Blue Skies, Golden sands and Azure seas\u2026<\/h3>\n

The standard issue, cookie-cutter introduction to any luxury destination with a beach, and possibly the most common home to the word azure, this trio of adjectives has become soclich\u00e9d it\u2019s virtually lost all meaning.<\/p>\n

Translation: The weather is generally better than the UK, and the beaches don\u2019t consist of sharp pebbles and sewage water<\/p>\n

Picturesque Views\u2026<\/h3>\n

A given for most hotels with a balcony, problem is, picturesque\u00a0is subjective and the people that write holiday brochures may actually enjoy overlooking a pool full of pasty binge drinkers and hyper-active kids<\/p>\n

Translation: If your hotel or apartment has a balcony is doesn\u2019t back onto a sheer rock face<\/p>\n

Sample some of the local delicacies\u2026<\/h3>\n

Food is a big part of any holiday and including the local delicacies in the description of a destination is an absolute must, even if these delicacies consist of badly-done English food intended to please unadventurous holidaymakers<\/p>\n

Translation: If you get tired of the re-heated hotel buffet, venture into town where you\u2019ll find inedible interpretations of food from other nations.<\/p>\n

Enjoy a Warm Tropical climate\u2026<\/h3>\n

Tropical is a little ambiguous, we usually take it to mean warm, the only countries with tropical climates, that is, countries located in tropic of Cancer are located just North of the equator.<\/p>\n

Translation: It might be stiflingly warm, but you\u2019ll get a guaranteed rain shower almost everyday.<\/p>\n

Verdant, Rolling Hills\u2026<\/h3>\n

Verdant. Another word that you\u2019ll only see when someone\u2019s trying to pedal a holiday.<\/p>\n

Translation: You hotel or apartment is in a remote location, surrounded by lush, dense forest that\u2019s treacherous at best to navigate through<\/p>\n

Located in a Lively Area\u2026<\/h3>\n

It makes sense that a travel brochure should denote busier, more densely populated areas from more secluded, quiet enclaves, but lively\u00a0is commonly used word but is far too subtle for most resorts<\/p>\n

Translation: Your apartment is slap bang in the middle of a noisy, vulgar strip of bars where you\u2019ll be disturbed all day and night by youths vomiting, fornicating and riding quad bikes<\/p>\n

Off the Beaten Track\u2026<\/h3>\n

An odd analogy that conjours up images of a remote dirt road in a jungle, but is actually intended to mean the opposite of lively<\/p>\n

Translation: Anything off the beaten track is miles from civilisation, and will cost you hundreds of pounds to get there and back<\/p>\n

Friendly Locals\u2026<\/h3>\n

An honorary accolade awarded to almost every country by travel companies, indeed if tour operators were to offer packages to 1930s Nazi Germany, they\u2019d probably still describe the locals as friendly.<\/p>\n

Translation: The locals will attempt to sell you shoddy, useless goods at every available opportunity, sometimes at a gunpoint<\/p>\n

In the Beating Hear of the city\u2026<\/h3>\n

An emotive phrase that\u2019s far too often utilised when talking about a sleepy backwater settlement<\/p>\n

Translation: Located in the dodgy part of town, it might be right in the epicentre but it\u2019s crawling with drug dealers and prostitutes<\/p>\n

Joe is a travel blogger who tries to avoid using clich\u00e9s at all costs. He\u2019s looking forward to his luxury family holidays<\/a> this year, though he won\u2019t be staying \u2018off the beaten track\u2019 or \u2018basking in the tropical climate\u2019! He\u2019s going with Sovereign<\/a> Luxury Travel, one of the premier luxury holiday companies.<\/p>\n

Photo by\u00a0state-records-nsw<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Travel brochures are meant to be descriptive guides that tell you everything you need to know about a destination. A travel brochure should paint a picture of an area or hotel using meaningful, specific language, backed up by concrete examples and beautiful images. Unfortunately, all too often this isn\u2019t the case, travel brochures are more [&hellip<\/p>\n","protected":false},"author":7,"featured_media":4506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501],"tags":[493],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-10","tag-tips"],"yoast_head":"\nTop Ten Travel Brochure Clich\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ten Travel Brochure Clich\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Travel brochures are meant to be descriptive guides that tell you everything you need to know about a destination. A travel brochure should paint a picture of an area or hotel using meaningful, specific language, backed up by concrete examples and beautiful images. Unfortunately, all too often this isn\u2019t the case, travel brochures are more [&hellip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\" \/>\n<meta property=\"og:site_name\" content=\"Traveleurope Blog | Travel tips, advices and useful info\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TraveleuropeEN\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gu3rri3ro\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-07T22:42:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-28T23:20:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Guerriero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/GuerrieroAndrea\" \/>\n<meta name=\"twitter:site\" content=\"@TraveleuropeEN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Guerriero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\"},\"author\":{\"name\":\"Andrea Guerriero\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234\"},\"headline\":\"Top Ten Travel Brochure Clich\u00e9s\",\"datePublished\":\"2012-09-07T22:42:33+00:00\",\"dateModified\":\"2013-09-28T23:20:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\"},\"wordCount\":680,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg\",\"keywords\":[\"tips\"],\"articleSection\":[\"Top 10\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\",\"url\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\",\"name\":\"Top Ten Travel Brochure Clich\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg\",\"datePublished\":\"2012-09-07T22:42:33+00:00\",\"dateModified\":\"2013-09-28T23:20:13+00:00\",\"author\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage\",\"url\":\"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg\",\"contentUrl\":\"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg\",\"width\":470,\"height\":256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.traveleurope.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Ten Travel Brochure Clich\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#website\",\"url\":\"https:\/\/blog.traveleurope.com\/en\/\",\"name\":\"Traveleurope Blog | Travel tips, advices and useful info\",\"description\":\"A Blog full of ideas, travel tips and guides, suggestions and anecdotes to discover the hidden treasures of the major cities in Italy and Europe\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.traveleurope.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234\",\"name\":\"Andrea Guerriero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/768e33b757baa4b7f281f470e095d5ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/768e33b757baa4b7f281f470e095d5ec?s=96&d=mm&r=g\",\"caption\":\"Andrea Guerriero\"},\"description\":\"Hi, I'm Andrea, a travel blogger, web programmer, seo apprentice and amateur photographer based in Milan. I love reading, I love music. I love to travel but only if I leave on a mission! I've been traveling through most of Europe and I love writing about it. I love photography, especially as a way to document experiences, places, events. My Nikon D300 camera is always with me, and it helps me in sharing my life with the rest of the world. Getting in touch with new people, different life styles and foreign traditions, and write about it, is all I can ask for.\",\"sameAs\":[\"http:\/\/www.traveleurope.com\",\"https:\/\/www.facebook.com\/gu3rri3ro\",\"http:\/\/www.linkedin.com\/profile\/view?id=646444\",\"https:\/\/x.com\/https:\/\/twitter.com\/GuerrieroAndrea\"],\"url\":\"https:\/\/blog.traveleurope.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Ten Travel Brochure Clich\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/","og_locale":"en_US","og_type":"article","og_title":"Top Ten Travel Brochure Clich\u00e9s","og_description":"Travel brochures are meant to be descriptive guides that tell you everything you need to know about a destination. A travel brochure should paint a picture of an area or hotel using meaningful, specific language, backed up by concrete examples and beautiful images. Unfortunately, all too often this isn\u2019t the case, travel brochures are more [&hellip","og_url":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/","og_site_name":"Traveleurope Blog | Travel tips, advices and useful info","article_publisher":"https:\/\/www.facebook.com\/TraveleuropeEN","article_author":"https:\/\/www.facebook.com\/gu3rri3ro","article_published_time":"2012-09-07T22:42:33+00:00","article_modified_time":"2013-09-28T23:20:13+00:00","og_image":[{"width":470,"height":256,"url":"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg","type":"image\/jpeg"}],"author":"Andrea Guerriero","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/GuerrieroAndrea","twitter_site":"@TraveleuropeEN","twitter_misc":{"Written by":"Andrea Guerriero","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#article","isPartOf":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/"},"author":{"name":"Andrea Guerriero","@id":"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234"},"headline":"Top Ten Travel Brochure Clich\u00e9s","datePublished":"2012-09-07T22:42:33+00:00","dateModified":"2013-09-28T23:20:13+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/"},"wordCount":680,"commentCount":0,"image":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg","keywords":["tips"],"articleSection":["Top 10"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/","url":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/","name":"Top Ten Travel Brochure Clich\u00e9s","isPartOf":{"@id":"https:\/\/blog.traveleurope.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage"},"image":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg","datePublished":"2012-09-07T22:42:33+00:00","dateModified":"2013-09-28T23:20:13+00:00","author":{"@id":"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234"},"breadcrumb":{"@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#primaryimage","url":"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg","contentUrl":"https:\/\/blog.traveleurope.com\/en\/wp-content\/uploads\/2012\/09\/travel-cliche.jpg","width":470,"height":256},{"@type":"BreadcrumbList","@id":"https:\/\/blog.traveleurope.com\/en\/top-ten-travel-brochure-cliches\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.traveleurope.com\/en\/"},{"@type":"ListItem","position":2,"name":"Top Ten Travel Brochure Clich\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/blog.traveleurope.com\/en\/#website","url":"https:\/\/blog.traveleurope.com\/en\/","name":"Traveleurope Blog | Travel tips, advices and useful info","description":"A Blog full of ideas, travel tips and guides, suggestions and anecdotes to discover the hidden treasures of the major cities in Italy and Europe","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.traveleurope.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/dd087acfb0bcbc983eba2e2602660234","name":"Andrea Guerriero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.traveleurope.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/768e33b757baa4b7f281f470e095d5ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/768e33b757baa4b7f281f470e095d5ec?s=96&d=mm&r=g","caption":"Andrea Guerriero"},"description":"Hi, I'm Andrea, a travel blogger, web programmer, seo apprentice and amateur photographer based in Milan. I love reading, I love music. I love to travel but only if I leave on a mission! I've been traveling through most of Europe and I love writing about it. I love photography, especially as a way to document experiences, places, events. My Nikon D300 camera is always with me, and it helps me in sharing my life with the rest of the world. Getting in touch with new people, different life styles and foreign traditions, and write about it, is all I can ask for.","sameAs":["http:\/\/www.traveleurope.com","https:\/\/www.facebook.com\/gu3rri3ro","http:\/\/www.linkedin.com\/profile\/view?id=646444","https:\/\/x.com\/https:\/\/twitter.com\/GuerrieroAndrea"],"url":"https:\/\/blog.traveleurope.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/posts\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":0,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/media\/4506"}],"wp:attachment":[{"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.traveleurope.com\/en\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}